Mobile delivery is FASTER

Dr. B.J. Fogg said in 2009, “… in 10 to 15 years, the mobile phone will be the primary platform for changing people’s attitudes and behaviors, more powerful than TV, radio, or the Web. Fogg noted the medium of text messaging seemed too simple, too mundane. He argued we have failed to appreciate the ubiquity of texting. Mobile phones have special potentials to persuade because of three factors: mobile phones have become indispensable today, mobile devices are ubiquitous, and the ease of use of text messaging makes the medium universally accepted. Fogg contends text messaging on mobile phones can promote health.